ROKU is a streaming TV platform that will take advantage of the current "cord cutting" previously underway. Very soon, gone will be the days of $200 cable and Direct TV bills.
Customers, especially the millennials, will be watching their content streaming over the internet, putting together their own packages of Netflix, Hulu, or just simply watching for free YouTube or online Instagram videos.
ROKU is perfectly situated to take advantage of this Third Derivative change in the marketplace. Their major competitors are the likes of Google, Amazon and Apple. Pretty stiff competition from some big scary companies that could swallow ROKU whole as a snack. But here's the thing, even with this enormous competition ROKU has the largest market share and that share is growing, even in the face of the FAANG onslaught. And that is because it is an "open platform" unlike the other offerings and no one wants to be subject to the monopoly power of the big boys.